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Data Alchemy Platform

Bring advanced analytics
back in-house.

Segmentation, driver analysis and synthetic data without commissioning an agency or queuing behind a data science team. Five apps covering every stage from description through synthetic expansion. All in your browser.

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The difference is ownership, not software.

What advanced analytics typically looks like, and what it looks like once you own the tooling.

Today

The usual route

  • ✗Segmentation and driver analysis sent out to an agency or internal data science team.
  • ✗Weeks between brief and an answer you can present to a client or stakeholder.
  • ✗Budget tied up in fees for analysis you could own end-to-end.
  • ✗Limited control over methodology, charts and the narrative that lands in front of the client.
→
With Data Alchemy

The in-house route

  • ✓Run segmentation, driver analysis and synthetic data yourself, in your browser.
  • ✓Minutes from raw data to a branded, client-ready PowerPoint deck.
  • ✓Keep the work, the methodology and the narrative in the team that knows the brief best.
  • ✓Synthetic data outputs scored on five dimensions by PRISM, our quality framework.

Five apps. One connected workflow.

Each app feeds the next. Upload a dataset once, and move fluidly from describing what happened to segmenting, driver analysis and safe synthetic expansion, all without leaving the platform.

01 / DESCRIPTION

Description

Cross-tabulation, significance testing and heatmap analysis with AI-assisted variable renaming and a built-in NPS calculator. Branded Excel exports with full formatting preserved.

02 / DISTILLATION

Distillation

Deep learning that collapses a battery of 10 or 20 related questions into a single interpretable 0-100 index score. Automatic Low, Medium and High grouping, ready to use as an input downstream.

03 / CATALYST

Catalyst

Machine-learning driver analysis that classifies every variable into Priority, Protect, Consider or Deprioritise quadrants. AI-powered strategic recommendations explain the result in a narrative you can drop straight into a deck.

04 / SEGMENTATION

Segmentation

Outcome-based behavioural clustering with machine-learning driver profiling and AI-suggested segment names. Elbow-method guided recommendation of the optimal number of segments.

05 / SYNTHETIC

Synthetic

Three modes powered by a proprietary generative model: Projection scales a small sample up against a population reference, Imputation fills in missing values, and Scenario Simulation lets you model what-if distributions. Every output is scored by PRISM. Available on Professional.

Built By Researchers

Built on 20+ years at TNS, Kantar, dunnhumby and Ogilvy. Our methodology is being presented at SAMRA 2026.

Rigour and polish, on every run.

Two things separate a quick dashboard from a deliverable you would send a client.

PRISM Validation

Synthetic data scored across five dimensions.

Every projection and imputation run from the Synthetic app is scored by PRISM across Precision, Richness, Integrity, Strength and Modelability. No hand-wavey "trust me" outputs when you scale a sample or fill gaps, just documented quality you can stand behind.

Precision Richness Integrity Strength Modelability
Consulting-Grade Output

A 7-slide PowerPoint, written for you.

Every app produces a branded, client-ready deck with the right charts, narrative and caveats. Stop rebuilding slides from Excel screenshots at midnight.

Pricing

Self-service, no data scientist required. Start with a 14-day free trial, upgrade when you are ready.

Trial
Experience the platform on real data
Free 14 days
  • ✓ All 5 core apps
  • ✓ AI-assisted variable renaming
  • ✓ 500 rows per analysis
  • ✓ 20 AI queries total
  • ✓ PowerPoint export
  • ✗ Synthetic data
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No credit card required
Most Popular
Professional
Full toolkit for active insights teams
ZAR29,500 /month
ZAR 301,500/year billed annually
  • ✓ All 5 apps plus Synthetic
  • ✓ 40 sessions per app per month
  • ✓ 250,000 rows per analysis
  • ✓ 1,000 AI queries per month
  • ✓ Advanced filtering
  • ✓ Branded PowerPoint export
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or ZAR 33,925/month monthly
Enterprise
Custom solutions for teams
Custom pricing
  • ✓ Everything in Professional
  • ✓ Unlimited sessions and rows
  • ✓ Multi-seat workspaces
  • ✓ White-label output
  • ✓ Dedicated support
  • ✓ Invoice billing
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Your next project deserves better tools.

Bring a dataset, leave with a deck. Free to try, no credit card required.

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