KNOWSIS
Advanced analytics that transform lead data into
strategic insights that drive real business value
Seven transformations that turn raw data into strategic intelligence
◆ Click any transformation to explore ◆
Create real client value by combining analytical expertise with contextual understanding—co-developing bespoke solutions, not off-the-shelf products.
Synergy is what turns a model into a movement.
With deep experience on both the data and client sides, Knowsis bridges the technical and the strategic—not just delivering insight but embedding it.
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See Our Signature EnginesSelf-service AI-powered analytics tools — no data scientist required
Need unlimited usage, custom integrations, dedicated support, or on-premise deployment? Let's talk.
How Intrum & FT Longitude used Knowsis Data Alchemy to segment 20,000 consumers by behavioural drivers—not demographics
The Challenge: Understand what drives financial resilience across diverse European populations
The Approach: Full Data Alchemy Framework deployment
→ Distillation: Created Money Management Index using deep learning
→ Causation: Catalyst methodology revealed behavioural drivers
→ Segmentation: Four Types of Money Manager identified
→ Synergy: Persona Engine brings segments to life with Knowsis AI
The Impact: Payment strategies now tailored by behavioural type, guiding policy across €billions in consumer debt. Report published across 20 European markets.
Select your challenge to discover the right solution — delivered in the format that creates the most value
Map your brand's true resonance — beyond awareness to emotional connection. Identify your "Movable Middle" and diagnose exactly where to strengthen Signal, Fit, Affinity, and Gravity.
Delivered as: Strategic report, Brand Health Dashboard, or API integration
Learn more about Resonance Engine →Move beyond correlation to investment prioritization. Distinguish Accelerators from Hygiene Factors. Know exactly where each CX rand will generate the highest return.
Delivered as: Strategic report, Self-service dashboard, or CRM integration
Learn more about Catalyst Framework →Decode the psychological drivers behind decisions. Segment by motivational dominance — the deep-seated needs that actually shape choice, not just stated preferences.
Delivered as: Strategic report, Motivation profiler tool, or Scoring API
Learn more about Impulse Engine →Turn segments into interactive advisors. Chat with AI personas grounded in real behavioural data — explore motivations, test messaging, build empathy across your organization.
Delivered as: Interactive chat platform, Team workshop tool, or Embedded API
Learn more about Persona Engine →Scale survey insights with AI. Project small-scale research onto population datasets — preserving attitudinal patterns while achieving demographic representativeness.
Delivered as: Population dataset, Self-service platform, or Syndicated data integration
Learn more about Synthetic Projection →Proprietary analytical systems that decode behaviour
Measure the cognitive, emotional, and contextual strength of your brand connection. Identify the "Movable Middle" - consumers with latent potential who represent your biggest growth opportunity.
Move beyond "what matters" to "where should I invest?" Distinguish between Importance (predictive power) and Impact (ROI leverage) to prioritize resources strategically.
Decode the psychological "why" behind behaviour. Identify dominant internal drivers like security, novelty, control, or belonging that predict purchase decisions better than demographics.
Scale small-scale surveys to population-level insights using generative AI. Bridge the gap between rich attitudinal research and large representative datasets — without compromising statistical rigor.
What you need to know about Data Alchemy
Data Alchemy is Knowsis's proprietary seven-pillar analytical framework that transforms raw data into strategic business insight. Unlike traditional analytics which focuses on reporting what happened, Data Alchemy integrates Description, Distillation, Segmentation, Prediction, Causation, Synthetic Data Generation, and Synergy to reveal why things happen and what to do next — combining behavioural science with advanced machine learning to decode the human mechanics behind business outcomes.
Knowsis works across financial services, FMCG, retail, and consumer credit sectors. Clients include organisations such as Intrum (European debt management), JTI (tobacco and consumer goods), Capitec Bank (South African retail banking), and Trade Intelligence (South African retail data). Our analytical frameworks are sector-agnostic by design, built on universal behavioural principles that apply wherever human decision-making drives business results.
The Data Alchemy Platform is Knowsis's self-service analytics suite, accessible at apps.knowsis.work. It provides browser-based access to our proprietary analytical engines — including the Catalyst Framework for driver analysis, the Distillation Engine for deep learning pattern detection, and the Segmentation Engine for outcome-based clustering. The platform enables organisations to run advanced behavioural analytics without requiring in-house data science teams.
Outcomes vary by engagement, but representative results include: identifying the non-linear behavioural drivers behind consumer financial health across 24 European markets (for Intrum's European Consumer Payment Report), revealing hidden customer segments with 3–5x higher conversion potential through outcome-based segmentation, and scaling small-sample attitudinal research to population-level datasets using synthetic data projection.
Knowsis offers tiered access to the Data Alchemy Platform, ranging from a free Trial tier with limited analyses, through Starter and Professional tiers for growing teams, to an Enterprise tier with unlimited access, custom engines, and dedicated analytical support. Bespoke consulting engagements are priced separately based on scope. Contact us for a tailored quote.
Knowsis Signature Engines are proprietary analytical systems designed to solve specific strategic problems. The Resonance Engine measures brand equity through cognitive and emotional connection strength. The Catalyst Framework prioritises investments by distinguishing importance from impact. The Impulse Engine decodes psychological motivational drivers behind behaviour. Synthetic Projection scales small surveys to population-level datasets using generative AI.
Knowsis is headquartered in Cape Town, South Africa, and serves clients internationally. Getting started is straightforward: book a free discovery call to discuss your strategic challenge, or sign up for a Trial tier on the Data Alchemy Platform to explore the self-service analytics tools.
Book a conversation or tell us about your challenge — we'll show you how Knowsis can help.