Knowsis Logo
KNOWSIS
Decision intelligence for insights teams
Contact

Bring a decision

Gold, in our business, is a decision you can defend. Bring the one you are stuck on and we will tell you in thirty minutes whether personas are the right tool for it, and what it would take.

Book a 30-minute call

Pick a time that suits you, straight from this page.

Our booking calendar is provided by Cal.com. Opening it will load content from Cal.com and may set third-party cookies.

30 minutesVideo callNo obligation

What happens in the thirty minutes

  1. You describe the decision, and the data you already have behind it.
  2. We tell you plainly whether predictive personas are the right tool for it, and if they are not, what is.
  3. If they are, you leave knowing which route fits (Retrofit, Full build or Upgrade) and what it would take.

Send a message

Prefer to write first? Tell us what you are trying to decide and Greg will reply personally.

We use what you send only to reply to you. See our privacy policy.

Greg Streatfield

You will speak to Greg Streatfield, founder of Knowsis, who has spent over twenty years building segmentations and driver models at TNS (now Kantar), Ogilvy and dunnhumby.

Not ready to talk yet?

The Broken RulerOur persona method on public data, with the method fixed in writing before each test.Read the validation → The Predictive Persona PlaybookThe five-step method behind the Persona Engine, with worked examples. Free, by email.Get the Playbook → Case studiesHow the method has been used, including the Intrum European Consumer Payment Report.Read the case studies →