Your competitors are already offering synthetic data and AI-driven segmentation. The platform that lets you match them ships with a 14-day free trial.
Three everyday scenarios where the Data Alchemy Platform turns a normal insights team into a more capable one.
"A client asks for segmentation beyond demographics."
You open the Segmentation app, upload their data, and receive outcome-based behavioural segments with machine-learning driver profiling and AI-suggested segment names in minutes. No external partner, no three-week wait, no backlog of modelling requests. Just an answer your client can act on.
"Your sample is 400 but the client needs population-level projections."
You run the Synthetic app in Projection mode, link your 400 respondents to a population reference sample, and generate a calibrated synthetic dataset scored by PRISM on every dimension. Missing values in another brief? Imputation mode fills the gaps while preserving variable relationships. Previously this required a data science team. Now it requires your browser and a few minutes.
"The brief says: tell us what is driving brand preference."
You upload the data into Catalyst and receive a strategic quadrant classifying every driver into Priority, Protect, Consider or Deprioritise. AI-powered recommendations explain the result in plain language, with cross-variable dynamics and suggested next steps already written. The branded PowerPoint deck exports in one click.
Data in. Deck out. Four steps, all in your browser.
Drop in CSV, SPSS or Excel. The platform profiles it automatically.
Pick an app. Configure in plain English. Validation runs automatically.
Clean tables, charts and a structured output ready for your own tools.
A consulting-grade PowerPoint deck, written and laid out for you.
PRISM is our quality framework for synthetic data, scoring every Projection and Imputation run from the Synthetic app across Precision, Richness, Integrity, Strength and Modelability. A paper introducing the approach is being presented at SAMRA 2026, with experimental validation continuing as ongoing work.
No R. No Python. No SPSS licence. Just your browser.
Self-service, no data scientist required. 14-day free trial on every plan.
Bring a dataset, leave with a deck. Free to try, no credit card required.
Start Your Free Trial