Brand narrative intelligence at web scale. Track how your brand is positioned across the open web – competitive narrative share, positioning analysis, and brand intelligence without primary research.
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Most brand intelligence tools measure what people say about brands – in surveys, in social posts, in reviews. Resonance Radar measures something different: how brands are positioned in the fabric of the open web. The articles, analyses, commentaries, and content that form the ambient narrative around a brand.
This is Narrative Intelligence – the study of how brands exist in the wider information environment, not just in direct consumer expression. It answers questions that surveys cannot: How is your brand being framed by media, analysts, and commentators? What narratives are gaining share? Where is your brand being positioned relative to competitors in the broader conversation?
Narrative Intelligence is not social listening. It is not survey-based brand tracking. It is the measurement of how brands exist in the open web – at scale, without asking anyone.
Every Resonance Radar run produces analysis across four dimensions
How much of the web conversation in your category is about your brand versus competitors. Measured across thousands of sources – not a panel, not a sample.
How your brand is framed and described across web content. Which attributes, associations, and narratives are most strongly linked to your brand in open web coverage.
Side-by-side narrative comparison across your competitive set. See where competitors are gaining narrative ground and where your brand has positioning opportunities.
How brand narratives are shifting over time. Track whether your brand's positioning is strengthening, weakening, or evolving – and in which directions.
Open web data. Proprietary analysis. Brand intelligence at scale.
Open web data is collected and processed across news, analysis, commentary, and web content relevant to your brand and category.
Proprietary analysis extracts brand positioning signals, narrative themes, and competitive framing from the collected content.
Results are delivered as a branded intelligence report – narrative share, positioning analysis, competitive landscape, and trend data.
Before a repositioning, campaign, or brand refresh – understand how your brand currently exists in the open web narrative. What associations dominate? What narratives are working against you?
Monitor how competitors are being positioned and framed across the web. Identify narrative gaps your brand can own and threats that need a strategic response.
For brands that fall outside traditional research coverage – or where primary research budgets are limited – Resonance Radar provides brand intelligence from the open web at a fraction of the cost.
Resonance Radar is the web-scale extension of the Resonance Engine – Knowsis's psychology-backed brand equity measurement framework. Where the Resonance Engine measures brand equity through consumer research (Signal, Fit, Affinity, Gravity), Resonance Radar applies the same analytical lens to open web data.
The same brand equity dimensions that are measured through primary research can be tracked through open web positioning – creating a complementary view of how brands exist both in consumer minds and in the wider information environment.
A tailored Resonance Radar analysis for your brand and competitive set. Delivered as a branded intelligence report with narrative share, positioning analysis, and competitive landscape.
Request a Bespoke RunAlways-on Resonance Radar access – track your brand's narrative position continuously, with regular intelligence reports and competitive monitoring.
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