Thought leadership on synthetic data, autonomous research, brand equity, consumer motivation, and the future of the insight industry.
Seventy-one percent of market researchers expect synthetic data to dominate within three years. But how do you know if synthetic data is any good? PRISM was built to answer that question.
Read article →Two decades of industry evolution solved the data collection problem and the output problem. Neither solved the interpretation problem. The Alchemist Agent was built to close that gap.
Read article →In 2005, an online casino promotion was attracting users but not converting them. The answer lay not in the promotion, but in the depth of brand relationship. This is the story of what that finding revealed.
Read article →My Honours research was not about consumers. It was about rock climbers. What it revealed about motivational orientation became the foundation for a framework that predicts consumer behaviour more accurately than demographics ever could.
Read article →Most analytics providers sit on one side of a divide - tools or frameworks, rigour or theory. Knowsis was built to deliver both. This is the architecture behind that decision.
Read article →Book a discovery call to discuss your research challenge - and see how Knowsis approaches it differently.
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